Category Archives: spotlight

Spotlight: LOOK UP

Look Up[screenshot from the short film - LOOK UP]

We are living in a digital era where instagram shows us what our neighbours are eatinghash-tagging is part of everyday conversation, and Facebook is being used by adorable grandparents. Are any of these bad? Of course not – but what happens when social media starts to consume our daily activities and social interaction?

The video doesn’t demonise social media entirely, but rather encourages people to take a break from their online lives to experience real connections. – Sydney Morning Herald, 2014.

LOOK UP is a spoken word short film that asks us to step away from the screen and spend some time together in the same physical space. This video caught my attention as I was scrolling through my RSS feed - see original post on here. As an avid user of social media, I do understand the author’s concerns but it’s going to take a lot of hard work before we see a shift in the way society views social media.

This video is a good place to start that conversation. The poem, although clumsy at times, succeed in delivering its message and has most likely strike a chord with its 41 million viewers. Social media will continue to grow and evolve but we will have a choice to either shut it out completely or engage it as a useful tool. And for those of us who are caught up in excessive social media usage, it’s always good to have a reminder every now and then to look up.

What do you think? Are we spending too much time glued to our screens? Or is social media enhancing our experiences in the real world?

Watch LOOK UP:

For more commentary on this topic, do check out the videos listed below:


Screen Shot 2014-03-20 at 1.28.24 PMCorridorDigital is a YouTube channel created by Sam Gorski and Niko Pueringer.  They are known for producing video game themed videos with plenty of visual effects. They also have a second channel (samandniko) which gives us an in-depth look into their filmmaking process along with tutorials on how to create all sorts of visual effects.

Their latest video ‘Superman with a GoPro’ went viral this week and has since garnered over 7 million views. The film starts with Superman putting on the GoPro and preparing to return the lost camera to a character named “Sam Gorski” . He then takes to the sky – flying through Los Angeles and stopping briefly to fight crime and save a damsel in distress before returning the camera.

The video succeed in matching both quadcopter and live-action footage.  The transitions were smooth as a slight shake from the GoPro was able to conceal the cut-off point. Superman arms and the shot of Lois Lane falling were composited digitally during post-production by using a green-screen. The colour and lighting for the green-screen elements blended really well despite resolution limitations from the GoPro. Superman’s costume does take us out of the experience at times (re: Red Paddington Bear boots) although, that may just be me being nitpicky.

For a more in-depth look on how they shot the video, do check out the accompanying behind-the-scenes video.

Overall, it’s an incredible video which entice the audience into feeling what it’s like to be the cape crusader.